Job Title: Mass Marketing Specialist
Location: Alexandria, VA
The Mass Marketing Specialist is responsible for the mass advertising and marketing efforts, which include research, development, implementation, and post-mortem auditing of multi-tier, multi-channel marketing and advertising campaigns/assets, such as (but not limited to) paid and earned print, radio, TV, digital, and online advertising; billboards; mobile advertising, including branded bus and vans; geo-targeted street/guerilla marketing and leafleting; convention experience, road shows, fairs/festivals, and public event marketing; sponsorships; promotional items; and more. The Mass Marketing Specialist is responsible for ensuring efficient use of related budgets, and maximizing ROI. The Mass Marketing Specialist seeks out innovative and leverages current resources to further amplify IRUSA’s brand(s); stimulate engagement with target audiences; inspire donations; and assists with training staff and volunteers on mass marketing. This candidate must show commitment to IRUSA’s values, ethics, brand, vision, and mission.