Job Title: Direct Marketing Specialist
Location: Alexandria, VA
The Direct Marketing Specialist is responsible for the direct marketing efforts, which include research, development, implementation, and post-mortem auditing of multi-tier, multi-channel marketing campaigns/assets, such as (but not limited to) email appeals and direct mail. The Direct Marketing Specialist also serves as a primary writer and editor for the Marketing team. The Direct Marketing Specialist works under the supervision of the Senior Marketing Manager, and works to ensure that content assets adhere to IRUSA’s aesthetic, brand, voice, and policy, and follow industry best practices. The Direct Marketing Specialist is responsible for ensuring efficient use of related budgets, and maximizing ROI. The Direct Marketing Specialist uses her/his skills to creatively, efficiently, and effectively build and broadcast content as a storytelling tool and information dissemination vehicle to stimulate engagement with target audiences and inspire donations; contributes to multi-channel, multi-tier campaign development; and assists with training staff and volunteers on content development. This candidate must show commitment to IRUSA’s values, ethics, brand, vision, and mission.